Symbiotic Strategies is a premier public relations consulting firm specializing in strategic communications, stakeholder engagement, reputation and crisis management, and brand development and positioning.
We partner with NGOs, Government Entities, and Private Organizations in political and healthcare industries to navigate complex public affairs landscapes and build lasting stakeholder trust. Using a client-centric approach, our team of experienced PR professionals brings deep expertise in crisis communication, media relations, stakeholder engagement, quantitative and qualitative research, and thought leadership to deliver tailored PR strategies that drive results.
Dr. Michelle Laws, founder of Symbiotic Strategies, is a highly respected and politically astute leader with a distinguished career in various capacities, including policy, public affairs, advocacy, and health and human services program development and evaluation.
With a background as Chief Experience Officer for the North Carolina Medical Society and leadership roles at the NC Department of Health and Human Services, she gained valuable insights into the challenges faced by public and private organizations in serving historically marginalized populations.
Her significant contributions include guiding the NC DHHS’s Secretary’s COVID Response team during the pandemic, focusing on improving health outcomes for historically marginalized populations. Dr. Laws has held pivotal roles in organizations such as NAMI-NC, the Community Health Coalition, Inc., and the North Carolina State Conference of the NAACP.
As a legislative liaison for NC DHHS, she played a crucial role in major reforms in the early 2000s. A Chapel Hill native, Dr. Laws holds a PhD in Social and Behavioral Sciences from Virginia Commonwealth University, a Master's in Sociology from North Carolina Central University, and a Bachelor's in Communications from the University of North Carolina at Chapel Hill.
Read More
At Symbiotic Strategies, we provide a spectrum of specialized services designed to empower your organization. Explore how our comprehensive suite of services can transform your approach and propel your organization toward success.
We adopt a distinctive and purposeful strategy in assembling a team of committed partners dedicated to propelling our clients to the forefront of their industries in public relations and meaningful engagement with historically marginalized communities. If you are ready to be a catalyst for positive global change, we invite you to share your journey with us.
Public relations consultation helps shape and maintain a positive public image, manage communications during critical times, and strategically position your organization in the market.
Our services are designed to improve the effectiveness and efficiency of your service delivery, enhance the customer experience, and ultimately contribute to the success and impact of your organization.
Absolutely! We encourage you to reach out for a consultation to discuss your unique challenges and explore how Symbiotic Strategies can provide tailored solutions.